The first Oderich branch is established in the city of Pelotas. The tradition of making sweet preserves in the region motivated the group’s initiative in installing a company focused on this segment. In addition to good agricultural practices, the company developed a partnership with local producers for the peach, pumpkin, sweet potato harvests, among others, promoting the industrial process and the growth of the region. Upon completing 90 years of existence in 1998, Oderich launches its mayonnaise. The product introduces the Oderich brand to a new generation of consumers, substantially increasing its sales with much success. The company also produces its mix of products, also producing pineapple, mixed vegetables and frozen vegetables.