Alex Eagle Studio: a Unique Retail Experience In a light filled space in the heart of London’s Soho, Alex Eagle Studio offers a radical and rejuvenating 360° take on retail. Combining the welcoming energy of a home with the luxury of a gallery and the dynamism of a retail space, the Lexington Street store hosts a finely honed edit of fashion, furniture, art, design, photography, ceramics and rare books, all hand selected by creative director Alex Eagle. Home to the Alex Eagle own brand atelier, a large private event space and a new beauty area, The Practice, Alex Eagle Studio is an invigorating creative hub, welcoming visitors to do more than shop – to come, hang out and be inspired. “The way we shop is changing. Just fashion isn’t enough, people want an edit across everything in their lives: clothes, homeware, furniture, books, art and music. With so much instantly available online, they crave a more inspiring environment when they shop in store, somewhere they can spend time and relax without the pressure to buy.” Alex Eagle, Creative Director