In 2012, Nazia Surti began Beauty First as a hand-decorated kiosk in Burlington Mall. Since then, the company has expanded into six full-service spas with around 30 employees across Burlington, Hamilton, Oakville, Mississauga and Toronto. Beauty First has recently been nominated for a Burlington Chamber of Commerce award for Retai-Wholesale Medium Size Business of the Year. Beauty First was also nominated for the 2017 Reader's Choice Awards in the areas of Best Aesthetics and Best Spa. Beauty First offers a variety of services including eyebrow threading/waxing, facial threading/waxing, body waxing, eyebrow/eyelash tinting, and facial treatments. New specialty services have recently been added to the menu including microblading, eyelash extensions, keratin lash lifts and body treatments. Beauty First also sells a wide range of professional make-up and skin care products from some of beauty's most loved brands - Bioline, Cailyn, Inverness, Phyris, EyEnvy, Full Brow and Double Dare.