We named our footwear MBT, and refused to call it a shoe. Because MBT is totally different:
* Its sole is curved, not flat.
* It is unstable, not stable.
* It activates your muscles instead of undermining them.
* It has a positive effect on the entire body, not just the feet.
In other words: It is the antithesis of a shoe. We call it “The anti-shoe”.