In general, Chuo Senko may be understood as “the center of eternal advertising” or “the center of advertising that last for long”. The icon in Chuo Senko logo is also a creative design inspired by an authentic ideographic character in Japanese language conveying the same meaning of "center" or "core". Given those meanings above, Chuo Senko’s motto also has the same spirit. Effective communication is central to everything we do. The satisfaction for clients is the focal point of our final goal.