What We’re All About Design Jordan is a visionary design institution focused on creating positive social change through product innovation. Based in Amman, Jordan, we exploit the innate ability of design to identify opportunities for evolution and give shape to innovations that can change lives for the better. Our diverse and comprehensive approach enables us to create environmentally and culturally sensitive products and solutions that improve the personal and professional lives of everyone, everywhere. Always in a state of flux, we are continuously evolving in line with our four principles of excellence: pioneering design, innovation, high quality, and holistic problem solving. We employ a research-heavy, user-centric process to develop strategic design solutions, which empowers us to pre-emptively respond to needs, create, foster and perpetuate a design culture in the Middle East, elevate trust in products made in the region, and illustrate the importance of design and how much it influences everyday life. Our services Studio The Design Jordan Studio provides design and strategy services. We develop pioneering methods to evolve ideas into tangible solutions. Lab Our Lab is responsible for research, development and prototyping. This is where we implement solutions to develop high quality, feasible innovations. Incubator Our dynamic Incubator Initiative nurtures designers from the Arab World and hosts design competitions. By supporting design in the Middle East, we nurture it as well. Commercial Division Our Commercial Division carries our own product lines as well as the work of other Arab designers. Our retail unit provides products you can purchase for your home and office. Comprehensive Services We also provide comprehensive services in product branding, user interface design and development, branded environment, packaging, innovation strategy, product marketing, market research, user testing, and prototyping.