Go Negosyo is the advocacy of the Philippine Center for Entrepreneurship (PCE), a non-stock, non-profit organization that advocates for a change in MINDSET and ATTITUDE. We believe that Filipinos can address poverty in the country by engaging in entrepreneurship and developing an optimistic, passionate, creative and innovative, resourceful, diligent and persevering character. We encourage everyone to take charge and make the most of their resources and abilities by utilizing and transforming these into viable enterprises. Through our Caravans, Negosems, multi-media (TV and web) campaigns and books, Go Negosyo hopes to demystify entrepreneurial success and popularize entrepreneurship as an alternative to unemployment, job-seeking or migration. We are a partner in improving entrepreneurship education, and in providing a marketplace of ideas, innovations, business models and best practices. In short, we aim to catalyze the development of entrepreneurship in the country. An entrepreneurial culture would lead to an entrepreneurial nation and, consequently, to improved economy for the country. Go Negosyo do not endorse a particular kind of business or franchise. Instead, we provide links to our partner entrepreneurs’ businesses, to business opportunities, to entrepreneurship-related training programs, and to funding sources. Hoping to generate competitive Filipino entrepreneurs, we seek to be the institution that brings together all key stakeholders and enablers of different entrepreneurship programs.