The Australian Medical Association (NSW) Limited is an independent association representing the state's medical profession. As the state's peak medico-political lobbying body the AMA (NSW) is dedicated to providing its members with representation on a variety of medical issues, professional services and commercial benefits. The strength of the AMA (NSW) lies in its representative reach across the state's geographical zones and the profession's speciality groups. By playing a pivotal role in the formation of public health and hospital policy the AMA (NSW) is in a strong position to represent the individual needs of members and their patients. The concerns of the state's general practitioners are addressed by the AMA (NSW) Council of General Practice and when an important medical issue arises the Association has the resources to conduct a sustained media campaign to ensure its views are aired in both print and electronic media.