Founded in 1999 by Thea Green MBE (for services to the Beauty Industry), Nails.INC is a leading global nail brand with a bestselling and award-winning product range. Nails.INC provides the ultimate in accessible luxury and is famous for its innovative, high quality, professional products. Nails.INC have several standalone stores across Japan as well as nail bars in many esteemed retail locations including Selfridges, Harvey Nichols, Fenwick and Brown Thomas. Sister brand INC.redible cosmetics launched in 2017; with all the DNA of the mother brand Nails.INC – high quality formulations, exciting innovation stories combined with a much-loved fashion edge. INC.redible originally launched with 52 lip only SKUs, now the brand has exploded into a full beauty range sold worldwide with Sephora and Superdrug. Combined, the brands have a 400 SKU library that encompasses nail polish, treatments, cosmetics and skin care as well as all year-round gifting. Both Nails.INC and INC.redible are proudly vegan, cruelty free and PETA approved.