Trung Nguyên Legend is a Vietnam-based business group involved in the production, processing and distribution of coffee. Trung Nguyên Legend is a major domestic coffee brand within Vietnam, and exports its products to 50 countries, including major Asian markets such as Japan and Singapore. It is most noted for its Trung Nguyên brand of coffee products; sub-brands include Creative Coffee, Weasel kopi luwak and Legendee simulated kopi luwak coffee, Passiona low-caffeine coffee for female drinkers, and G7 instant coffee. The group, established in 1996 in Buôn Ma Thuột, Đắk Lắk Province, is composed of five members: Trung Nguyen Corporation JSC, Trung Nguyen Instant Coffee Company JSC, Trung Nguyen Coffee LLC, Trung Nguyen Franchise Its director and CEO is Dang Le Nguyen Vu.