Up 2 The Point is an advertising agency always “to the point” on client’s advertising targets and needs. Studying consumer insights and market trends is our core value. We can therefore implement instantly, flexibly and successfully our ideas and proposals according to the product we deal with. Up 2 The Point leverages on its know-how, looks always for the best possible allocation and absorption of the client’s advertising budget, proposes and implements mixed marketing activities with Above, Through & Below The Line communication. We consider advertising NOT an “inevitable evil” but on the contrary a vital function for a Brand Name or an enterprise. At Up 2 The Point we are aware that consumer’s habits change constantly, therefore we are obliged to follow them by shaping accordingly our communication based on his/her standards. This is the reason why the communication strategy we plan for our clients is based on logical procedures that are inherent with the product and our clients’ needs.