Streams are not TV. Azarus is revolutionizing advertising by transforming it from a disruptive necessity into an engaging, rewarding experience. While streaming technology has evolved significantly over the past 20 years, traditional advertising has remained largely unchanged. Azarus introduces innovative ad overlay technology that allows viewers to interact with ads and receive rewards for their engagement. We collaborate with hundreds of leading streamers on Twitch, utilizing our Twitch Extension to display overlay ads during their streams. When audiences play, they receive rewards like our AZA loyalty point that they can use to redeem over 35k items in our digital storefront, or branded promo codes. We manage the technical aspects behind the scenes, deploying ads at predetermined intervals and track the campaign progress in real-time. Our games have received 200M clicks and 18M unique players on Twitch!