The Alliance for IP Media Solutions (AIMS) is a non-profit trade organization founded by leading companies to foster the adoption of industry standards for the broadcast and media industry as it transitions from SDI to IP. AIMS seeks to accomplish this goal using three key strategies: 1. Initiatives that facilitate the education and adoption of open standards in the marketplace 2. Activities that accelerate the education, development, and promotion of solutions that support these open standards 3. Nurturing the creation and acceleration of new standards through the various standards bodies by providing focused support, commitment and testing of the proposed standards in real-world environments