The Feelingstream toolkit (https://www.feelingstream.com/) is a platform that transcribes (with ASR models), classifies (with NLP models) and provides exciting visibility (with Business Intelligence tool). It can be used to discover new sales leads, detect conversations indicating customer churn but also bottlenecks in the processes or errors in customer service. Large companies lose a massive amount of money if they do not focus on existing customers. Feelingstream protects sensitive data by providing on-premises data security or even data masking and anonymising. The impact of using the Feelingstream tool for large organisations is getting more visibility but also skyrocketing the sales revenue. With the Feelingstream tool Contact Center teams see how well they serve their customers quality-wise, but in addition to that the product units are able to step closer to the customer. Closer to the customer means that the designed processes are visible, trackable and detectable - a great way to enhance the experience for customers and employees. This means more meaningful conversations and better retention rates for companies.