Three decades ago, a group of forward-thinking community members created Red Rock Canyon Interpretive Association in hopes of helping locals and tourists alike connect with Red Rock Canyon. Now, 30 years, five sites, a few name changes and millions of visitors later, Southern Nevada Conservancy continues to provide expert, cost-effective visitor services at some of Nevada’s most popular public lands sites. With 2.3 million residents in Clark County and growing, people are discovering and enjoying local public lands at rates previously unheard of for this area. Such visitation puts a strain on the natural and cultural resources these areas are set aside to protect, as well as the federal agencies tasked with managing them. Our work eases that strain by introducing visitors and students to the history and science behind these places while inspiring them to be good stewards of their public lands.