YAYA is a lifestyle brand. We create comfortable and feminine collections, which are easy to style and to love seasons long. We’re known for our designs in soft fabrics and tone down colors. It all results in items with surprising charm. Add a tough touch to the softness and you’ve got the full YAYA package. Our collections are sold worldwide at over 2500 selling points. You can find more than 25 YAYA concept stores in 5 countries. Our headquarter is based in a tiny village near Amsterdam, where we do what we love and love what we do.