Captains of Industry is a creative marketing consultancy that works with challenger brands to solve tough communications challenges in unconventional ways. Simply put, our marketing approach pulls the right customers to our clients’ brands and engages them on a deeper level than traditional marketing. We believe that the cornerstone of traditional marketing—the idea of making people want stuff—has become increasingly irrelevant. So the mainstay of our work is just the opposite: make stuff that people want. Consumers want tailored information and stories that are deeper than what’s being sold. The most successful marketing provides valuable, entertaining and sharable content that educates, fosters intimacy, and never interrupts. We focus on how we can build relationships prior to and beyond purchases; communicate both value and values; and shape opinions across entire sectors.