Genuine Undead (GU) is a Masterpiece Pixel Art Collection - Created by an Anon Artist who fully supports the Genuine Collective (GC). GU is the pinnacle of what can be achieved in the 24 x 24 pixel art format and a revelation in story telling, digital identities and lore. The Genuine Collective, in turn, is a Blockchain community that has willingly gathered around this iconic collection, inspired and activated to build upon the art work, establishing it as a brand and as a launchpad for collaboration with each-other. The GC is innovating in new organisational structures, borrowing from established traditional corporate structures and merging it with decentralised qualities that are centred around realtime community / consumer feedback.