Genesis Diamonds has revolutionized the way diamond buying is done in Tennessee, Ohio, and Kentucky; empowering the customer and setting new standards for quality, education, and value. No middleman markups; no retail games. Shop with Genesis and see why we've been voted the best place to buy an engagement ring and the best jewelry store for 14 years & counting! - Best Price Guarantee - 110% Lifetime Upgrade (diamond only) - Lifetime Warranty - 100% Risk-Free Shopping - Direct Diamond Import Prices - Largest selection of GIA Certified Diamonds - 30-Day Money Back Guarantee - Flexible Payment Options As a direct diamond importer, Genesis Diamonds offers the public direct access to the selection, price, and quality once available only to jewelry store owners in a risk-free shopping environment. Visit the website, www.genesisdiamonds.com, or one of the five locations for a completely new diamond-buying experience.