It all started with 2300 hectares of land in the mountainous Armavir province of northwestern Armenia. Located at an altitude of about 1100 meters above the sea level, the mineral-rich, volcanic and basalt soil of the region provided the perfect climate for growing grapes for wine. In 2010, after much research, we transformed over 400 hectares of our land in Armavir to become the setting for the vineyards that would later produce our wines. Karas Wines is the first commercial endeavor of Tierras de Armenia. Named after the giant clay vessels used continuously in the region for winemaking since ancient times, Karas Wines represents a rebirth of regional viticulture from the land where wine began. The combination of our know-how with Armenia’s gorgeous terroir has been a worthy pursuit. We’ve designed our vineyards to harness Armenia’s natural resources in the most responsible and efficient ways possible. Each year, we take great care in reconfiguring our repertoire of grapes to ensure their maximum quality. We grow our vines using modern techniques together with an individual approach for each varietal, aiming to develop the potential of each. In a world increasingly geared towards instant results and immediate satisfaction, there’s something healing about being at the mercy of Mother Nature. We view every year as a new opportunity. A new challenge. A new problem to solve. A new result. And most importantly, a new story.