Set up in 2019 and hosted by Hub71, Abu Dhabi’s unique global tech ecosystem, The Cloud is an exciting platform that uses cutting-edge technology and a unique model to bridge the gap between businesses and customers in the virtual cloud kitchen space. Enabling customers to enjoy a wide variety of global cuisines, The Cloud is an innovative start-up that empowers underutilized kitchens to earn revenue, increase their geographical reach and enter the high-in-demand food delivery space. The solution provides an incredible opportunity for food entrepreneurs and brands to seamlessly open a virtual restaurant in just weeks and enjoy numerous benefits like rise in sales, fast expansion, knowledgeable resources and reduced wastage with no upfront costs, capital expenditure and minimal risk. Whether you are already operating a kitchen or restaurant, expanding a known brand into a new market or looking to launch a new virtual brand; The Cloud makes it easy for you to succeed. The Cloud plays a vital role in providing progressive tech resources to food brands in need, connecting them with delivery partners and implementing a virtual cloud kitchen model that helps deserving food businesses realize their full potential. Today, The Cloud has a portfolio of 70 brands across 28+ platforms and 1,400+ kitchen partners in the UAE, and is established in 7 countries.