FUEL10K makes FUEL for busy people. We have created great tasting, healthier, convenient breakfast to power you throughout the day. Check out our range here 👇 What’s with the 10K? For some, it could be a long run. For us, it has become a philosophy. Malcolm Gladwell once wrote that if you want to become brilliant at anything, you need to practise for 10,000 hours. So whether it’s learning to code or dancing the cha-cha-cha you need to make every hour count. That’s why we start the day with FUEL10K.