(July 25, 2016) – Following 16 years as innovative pioneers in the fields of pain management, pain medicine, and targeted therapy, Spine Care & Pain Management today unveiled its new name and logo. When Spine Care & Pain Management opened its doors over 16 years ago, pain management was a relatively new specialty. Since that time they have witnessed countless changes in the field of pain medicine, many of which you see in the headlines today. The newly branded Ancora Pain Recovery is setting the precedent for what pain treatment should be, and they believe their new name better represents the right direction for their practice and pain care as a whole. The new name, Ancora Pain Recovery, is derived from the Latin word for anchor, hope, and stability, and conveys the practice’s mission of inspiring stability and providing hope to its pain patients to achieve a better, more fulfilling, quality of life. “At Ancora, we are redefining pain treatment. Our purpose is to provide the best in care to our patients while establishing a new standard of accountability. We focus on Pain Recovery, which includes, but goes beyond pain management. In our practice, we empower patients with the strength to change the course of their condition through candid communication and a shared commitment toward creating a better future,” said Dr. Janene Holladay, the practice founder. She went on to say, "with respect, empathy, and mutual accountability, our physicians, and staff focus on the unique needs and lifestyles of every patient to treat and reverse symptoms. The evolution of our practice symbolizes our unique approach to pain recovery and showcases our commitment to patients through customized, goal-based treatment plans focused on measurable improvement. We are the same great people, with the same ownership, who are striving to provide the best care possible for patients." For more information on locations and physicians, visit www.AncoraPain.com.