The East Coast Music Association (ECMA) is a regional collaboration of people in the music industry of Atlantic Canada. We are a registered non-profit association dedicated to the music of Atlantic Canada. It is the ECMA's mission to foster, develop, promote and celebrate East Coast Music and its artists locally, regionally, nationally and internationally. Over the past 31 years, the Association has been witness to the successes and struggles of hundreds of East Coast artists. ECMA has been a catalyst, bringing music industry representatives from all over the world here to the East Coast to discover and cultivate one of our greatest exportable resources - our music. By doing so, we have also helped build a regional and professional music industry in our corner of the world, one that supports and develops the careers of both the artists and the industry. The 33rd celebration of the East Coast Music Awards: Festival & Conference happens May 5-9, 2021 in Sydney, NS.