Our Business
TOP-TOY is an international company that sells toys and other products for children.
We served approximately 20 million customers in 2015/16 through our two retail chains, BR and TOYS"R"US. For the TOYS"R"US chain, we hold an exclusive license to operate in the Nordic region.
We are one of the largest toy distributors in Northern Europe. In 2015/16, we sold approximately 45 million products to retail customers across our markets, generating approximately 3.5 billion DKK in total revenue.
At TOP-TOY we employed 2,200 employees in 2015/16 in our stores, offices and warehouse in Denmark, Sweden, Norway, Finland, Iceland, Germany and Hong Kong. Our main offices are located in Vallenbæk in Denmark and in Hong Kong, while we have satellite offices in Malmö, in Oslo and in Helsinki.
In January 2016, we entered into a partnership with the investment firm, EQT, with the purpose of strengthening TOP-TOY’s organisation and growing market shares for our retail banners.
On our website www.top-toy.com, among other things you can read about our Code of Conduct, our work with factory compliance, product safety and responsibility.