Jiayuan.com International Ltd. ("Jiayuan" or "The Company") operates the largest online dating platform in China. Jiayuan is committed to providing a trusted, effective, and user focused online dating platform that addresses the dating and marriage needs of China's rapidly growing urban singles population. According to iResearch, Jiayuan ranked first in terms of number of unique visitors, average time spent per user and average page views per user among all online dating websites in China in 2012. Jiayuan's business model is based on a flexible results-based pricing system ensures that users only pay for the results that they can see, enhancing user experience and attracting a large and loyal user base. Jiayuan operates most of its online operations through Shanghai Huaqianshu Information Technology Co., Ltd and its Beijing branch. In May 2011, Jiayuan listed on Nasdaq under the ticker "DATE".