Winners are awarded financial grants and mentorships covering budget, strategy, digital, merchandising, and general business support. To help bring attention to the initiative and assemble a strong group of Patrons and Donors, the Fashion Trust U.S. will be guided under the leadership of Laura Brown, Anne Crawford, Tania Fares, Tan France, and Karla Welch, with Hanna Isaksson as director. U.S.-based designers in business (Ready-to-Wear, Jewelry and Accessories) for at least two to seven years, as well as recent graduates will be invited to apply to the Fashion Trust. Following a review by a board of industry leaders, the winners and grants will be announced at the prestigious annual Fashion Trust U.S. Awards in April 2024.