It is easy to feel overwhelmed by the continual flood, of often conflicting, health and wellness messages. Each day we read of experts and brands espousing the benefits of a new diet. Behind all this noise is a simple truth: we should be eating a predominantly whole foods and minimally processed diet. Being consistent with a wholefoods diet, nourishing ourselves daily through what we eat and drink can be a challenge in the modern world, and it is fair to say, many food and drink companies are uncommitted to helping us with this. Despite their claims of providing wholesome, health promoting products, innocence, and virtue, many food companies are built to do exactly the opposite, getting us hooked on ultra-processed food and drinks. Despite this, we dream of a future where all food and drink products are crafted with pure intention, created to nourish rather than to maximize profit at the expense of human health and our planet's vitality. Until this vision becomes reality, it's up to you, the conscious consumer, to be the catalyst for change. Your purchasing decisions have the power to shape the future. When you choose wisely, you send a message and the more we collectively prioritise whole foods, transparency, and sustainability, the more other companies will be compelled to follow suit. Nurture Brands’ commitment to this cause, is to promise to nourish not only your body with products made with pure intention, but also to be kind to Mother Nature. Together, let’s create a brighter future, one conscious choice at a time. Our wholesome challenger brands, are all B Corp certified and donate 1% of their revenue to sustainability-focused charitable causes. 🔹Rebel Kitchen - Europe's #1 raw coconut water and 100% British-made raw juices, shots and cleanses (made in Kent) 🔹Jax Coco - Asia's leading premium coconut-based beverages 🔹EMILY - Europe’s #1 seaweed crisp