Reed Sunaidi Exhibitions is the joint venture company that partners the world’s leading event organizer Reed Exhibitions with Sunaidi Expo in Saudi Arabia. About Reed Exhibitions: Reed Exhibitions is the world’s leading events organiser, with 500 events in 39 countries. In 2011, Reed brought together six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 33 fully staffed offices. Reed organises a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of 500 events serves 44 industry sectors. About Sunaidi Exhibitions: Sunaidi Trading Est. was founded in 1992 and has established Sunaidi Expo, a specialized ''International Exhibition Division'' with its Head Office based in Jeddah, Saudi Arabia. The city of Jeddah being the Kingdom’s undisputed commercial centre. Sunaidi is organizing two flagship exhibitions in Jeddah, Decofair (The Furniture & Interior |Design Exhibition) & Jewellery Salon in both Jeddah & Riyadh. Sunaidi Trading Est. is a subsidiary company of Alfadl Group of companies in Saudi Arabia. AlFadl Group was formed in 1947 by the partnership of Abdulkader and Abdul Aziz Alfadl to capitalize on the vast business potential in the Kingdom of Saudi Arabia.