CP Concept is a full service fashion & lifestyle communications agency, based between London and Shanghai. Offering connected know-how and expertise, creatively unlocking brand potential to new audiences. Acting seamlessly as an extension of in-house teams, we amplify brands through strategic press, talent, digital and physical experiences. CP Concept connects through breadths of opportunities linking the Chinese market with the global stage. Expert local teams seamlessly deliver global initiatives and bespoke content creation to creatively unlock brand potential.