Synergy is a Beijing-based marketing communications company that specializes in providing clients with “inspired food marketing solutions.” Founded by an American, Synergy works with clients to tell the story of their products and brands via information and activities that resonate with Chinese audiences and differentiate their products in the marketplace. By specializing in the food area, the Synergy team is able to go a bit deeper than most PR agencies: its core offering of media publicity services, including digital PR/marketing, is complemented by special services such as trade consulting, restaurant and retail promotions, recipe development and food photography.