Softpress Systems – a software development company formerly headquartered in Oxford, England (now corporately based in the US) – was founded in 1993 to address the emerging needs of professional publishers and designers for cross-media authoring tools. Their two applications, Freeway Express and Freeway Pro, result from their ongoing efforts to identify and meet the real needs of web designers in today’s environment. Softpress creates applications which many people rely on for their day-to-day business, so they carefully consider customers' needs.