Sweets of Oman had a humble beginning in 1990, as a manufacturer and supplier of confectionery in Oman. Currently it has grown into an award winning manufacturer of high quality confectionery, which it distributes locally and also exports to more than 45 countries worldwide. The company has two major stakeholders - Bhacker Suleman Jaffer (BSJ) Group and Zubair Corporation - both well known in the Sultanate of Oman for their varied business activities. Sweets of Oman ventured exporting small volumes of its products to neighboring countries including the UAE and Saudi Arabia, and in 1999 it started manufacturing eclairs, which proved to be a great success story. Since then the company has been growing strongly, both in its domestic market and in terms of exports, and it has achieved many of the goals set by the shareholders. While Sweets of Oman now commands a considerable market share in Oman and the GCC, it also exports its products to more than 45 countries, including Singapore, Australia, New Zealand, Europe, the US, Canada and India.