Shotformats Digital Production Private Limited is a promising digital distribution and a new media company that develops innovative digital platforms, products, and content to service and reach audiences via varied digital distribution streams. In focus is the Value Added Service and Direct To Consumer initiative under the brand "Biscoot" (www.biscoot.com). Being a path-breaking contender in the mobile Value Added Services (VAS) space, the company's priority is to create and deploy VAS solutions and applications for media houses, telecommunication firms, film companies, labels, application developers and content providers, among others. Taking forward the commitment and the belief of the company towards digital distribution, Shotformats sets up Biscoot - an online and offline initiative for digital product distribution, which focuses both on an evolved online consumer and a new mobile user. To ensure customized content for the small screen, Shotformats' in-house studios and product team has been exclusively dedicated to maintaining the highest standard in the constant generation of innovative and easy-to-consume content for mobile phones. Shotformats specializes in providing end-to-end solutions; from platform ownership to billing and provisioning to device testing; with services that bring together content, technology and device expertise, this facilitates an enhanced digital experience for its clients.