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Swapna Mitra
Director - Shopper Insights at Videomining
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Work Experience
Director - Shopper Insights
Jan 2022 - Present · 2 years and 11 months
Independent Consultant - eBusiness / Web / Mobile applications
Independent Consultant - Ebusiness Product Management
Jul 2013 - Present · 11 years and 5 months
Director - Product Management
Jul 2012 - Jul 2013 · 1 years
Company Details
11-50 Employees
VideoMining is a market research firm that specializes in Behavioral Shopper Insights. We fuse patented AI technology and behavioral science to unlock unprecedented insights across the entire in-store shopper experience. Leveraging proprietary AI behavior sensors and cutting-edge computer vision technology, we empower marketers with comprehensive visibility into the realities of retail - and how each micro-moment of the in-store experience plays a role in shaping shopper behavior. By capturing these nuanced micro-moments throughout the shopper journey—tracking movements, interactions, and engagements every tenth of a second—we provide the visibility necessary to inspire new perspectives and drive growth. Our full suite of solutions supports excellence across key business verticals, including Retail Innovation, Category Management, Shopper Marketing, Experience Optimization, and Brand Strategy. Retail and CPG marketers rely on VideoMining's patented technology and our leading team of behavioral science experts to eliminate the blind spots in their retail analytics. With over 50 patents issued, 15 years of experience in shopper behavioral science, and a proven track record with top CPG and retail brands, VideoMining is uniquely positioned to deliver in-store insights that capture authentic shopper behavior in real retail environments at scale. Clients turn to VideoMining's expertise for: - Behavior Benchmark Reports: The industry standard for channel and category-specific foundational shopper behavior insights. - Behavior Explorations: In-depth analyses of specific retail practices and resulting shopping behaviors. - Behavior Tests: Piloting new concepts in actual stores to understand the holistic impact on shopper behaviors to help in establishing and enhance the ROI from  innovations. With VideoMining, you will boldly shape your retail strategy and unlock transformative behavioral insights with AI.
Year Founded
2000
Social Media
LinkedinFacebookTwitter
Industry
Market Research
HQ Location
403 South Allen Street Suite 101 State College, PA 16801, US
Keywords
In-Store Behavior AnalyticsShopper InsightsCPGShopper-Centric RetailingRetailerMarket ResearchCategory OptimizatioConvenienceGroceryDollar
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