Launched in 2017 by fashion leaders Susan Sokol and Suzanne Zikas, High Alchemy embodies the distinct chemistry between the founders – a seasoned mix of artful selling and strategic thinking. Together, these women represent a complete understanding of how the details and the big picture intersect in the ever-evolving marketplace of fashion. Our showroom is situated in the heart of Soho at 584 Broadway between Prince and Houston Streets. The brands we showcase are carefully selected to create a beautifully curated assortment that emphasizes each designer’s point of difference. Our showroom enjoys a steady partnership with the best retailers around the globe who come to us for a sense of discovery, elevated level of service, incredible curation, and the taste level of High Alchemy’s founders. Susan and Suzanne leverage their combined four-plus decades of experience in fashion and leadership along with their expertise in sales, merchandising and business strategies providing market insights, critical feedback, and support to each of their design partners as they closely collaborate on growing their businesses. We work with brands whose designs are not only fresh with a timeless appeal, but also are very sensitive to making the world & planet a better place. We support designers who have a meaningful charitable giveback to their consumer as well as designers who are employing sustainable practices.