Corporate Vision We love cars and want people to enjoy fulfilling lives through cars. We envision cars existing sustainably with the earth and society, and we will continue to tackle challenges with creative ideas. 1.Brighten people’s lives through car ownership. 2.Offer cars that are sustainable with the earth and society to more people. 3.Embrace challenges and seek to master the Doh (“Way” or “Path”) of creativity. Brand Essence “Celebrate Driving” Mazda's Brand Essence is “Celebrate Driving”. “Celebrate Driving” delivered by Mazda is not just about driving performance. Choosing a Mazda prizes the owner with confidence and pride. Driving a Mazda leading up to urge to take on new challenges. Not just our products but every encounter with Mazda evokes the emotion of motion and makes customers' hearts beat with excitement. All of these are contained in our brand essence of “Celebrate Driving”.