LatinRep was formed in 1988 in Mexico. Since then, our focus on Design Wins and Sales results has produced a strong and balanced line card, creating a synergy between Active and Passive components, and maximizing market penetration for our principals. The nature of the globalized electronics market and its complexity demands a high level of flexibility and teamwork across national borders. Working with CMs and OEMs Latinrep has developed the essential capacity to create the connections and teamwork vital to meet the needs of international design and demand fulfillment requirements. Owing to this business model, sales success has been achieved in both standard and advanced technology product categories. Demand creation on a local basis is a significant challenge for the Mexican electronic industries. Daily, however, design capacities in both markets are growing and maturing. Therefore, focus on design wins has become integral to our culture. As an ERA (Electronic Representatives Association) member, Latinrep stays abreast with international trends of significance in the electronics Industry, adapting that knowledge to local market development.