Happydemics provides the only unified and comprehensive Brand Lift solution that measures the performance of media investments (DOOH, CTV, VOL, audio, in-game, display...) on top of funnel marketing indicators among exposed individuals. Its standardized methodology with access to 15k benchmarks and its trusted third party position make it the market-approved partner to compete in increasingly saturated markets. The scale-up works with more than 300 adtechs, DSPs and advertising agencies worldwide.