A beautiful, revered evergreen tree with innumerable benefits, Asopalav or the Ashoka Tree is a resplendent symbol of vitality, freshness and new life. The brand Asopalav also stands for these qualities. One among the pioneers of Indian ethnic and fashion apparels retail in India's entrepreneurial state of Gujarat, Asopalav Silks India Private Limited, better known as Asopalav, is an immensely trusted and respected brand. Adhering to its cornerstones of authenticity, high quality and great customer service, it continually works to bring fresh and trendiest fashion to its precious patrons. No wonder, it is one of the most favoured choices of Gujaratis, NRG community worldwide and NRI communities, especially when it comes to handloom silk sarees, bespoke wedding and bridal ensembles, exclusive trousseau collections and hand-crafted men’s wear for formal occasions. Credited for bringing the rich Indian textiles' heritage to the forefront, taking it effortlessly to the foreign markets, the brand Asopalav has charted a remarkable journey, since its inception, almost 40 years ago. The foundation story of this amazing label is as fascinating as its growth story. A collective venture of 4 friends, who came together to share their joint capital, business acumen, market insights and textiles' understanding, Asopalav was conceptualized in Surat. The brand now retails from its stores in Ahmedabad and Surat. With a seamless supply chain process, extending from manufacturing to direct retail, Asopalav offers an inimitable and vast range of choice, in terms of sarees, salwar suits, Indo-western gowns, lehenga cholis, western wear, men’s-wear and all sorts of accessories. Catering to niche as well as regular segments, its merchandise fits the bill for patrons with varied tastes and spending budgets. Its designer label, Kallidorah is an exclusive, hand-crafted wedding outfits’ range, popular among ones looking to make a statuesque statement.