Aladdin Informatics is a Start Up in the Retail Grocery segment. At our core is the Kiryana store owner for whom we are enabling him to profitably grow his business by digitizing his sales, inventory, Khaata & marketing thru Aladdin POS and digital platform. We are a Digital Platform that supports stakeholders in the SME Retail Value Chain (FMCGs, Suppliers, Payment Providers, Distributers, Merchants and Consumers) to collaborate with each other on our platform; enabling them to use our data analytics and insights & AI tools to effectively grow their business and empower them to achieve their personal and corporate goals & aspirations Our story starts with Kiryana Stores; the Mom & Pop Stores that are the foundation of Pakistani communities. In a rapidly evolving digital landscape, Kiryana stores are grappling with the challenge of survival. Their obstacles range from lost sales and profits due to stockouts, to limited funds for stock refinancing, lack of access to affordable technology, and fierce competition from larger stores. Kiryana Stores are deeply ingrained in Pakistan’s social fabric. Our vision is to uphold this heritage while enabling their progress and prosperity through digitization. By shifting behaviors towards digital adoption we can ensure that Kiryana stores remain competitive and are empowered to realizing their wishes and aspirations for success. This concept laid the foundation for the birth of the idea behind Aladdin. As both the Lamp and the Genie, our Genie team is geared to translate these aspirations into reality. Our goal is to bring in more efficiency and effectiveness across the Grocery Retail Value Chain- from Manufacturers to End Consumers. The opportunity is HUGE, and we are building a purposeful business that will empower MSMEs and local communities to unlock their potential through digitization in Pakistan and other emerging markets.