qubo® is a groundbreaking bilingual, multi-platform entertainment destination for children that focuses on literacy, values and healthy lifestyles while celebrating the unlimited possibilities of a child's imagination. Most of qubo's shows are associated with popular children's books, and the network's interstitial programming continues to reinforce messages about early literacy and healthy living. Beyond its quality television offerings, qubo utilizes its interstitial programming, website and outside partnerships (with the U.S. Olympic committee, Reading is Fundamental and KaBOOM!) to promote messages about healthy living and literacy. qubo also recently adopted a set of nutritional guidelines for acceptable foods that can be advertised on air. Formed in 2006 by an unprecedented alliance of leading distribution partners and content players in children's television, including Scholastic, ION Media Networks, NBC Universal, Corus Entertainment and Classic Media, qubo offers dynamic content in multiple environments. qubo's programming is on ION Television on Friday mornings from 8a-11a and also includes a 24/7 qubo Channel and website, www.qubo.com. Qubo is now wholly owned by ION MEDIA NETWORKS.