For more than 20 years, Royall & Company has been the leader in strategic direct marketing for higher education. Our custom recruitment programs, financial aid optimization services and annual giving campaigns are designed to address each institution’s unique needs and to deliver maximum return on investment. We help colleges and universities engage and enroll the undergraduate and graduate students they most want, and we help deepen graduates’ relationships with their schools to encourage a lifetime of giving. We enable colleges and universities to: • Increase their undergraduate and graduate enrollment • Shape the size and demographics of their classes • Optimize their financial aid to be awarded more efficiently • Increase their donors and dollars and build their pipeline for major gifts • Realize a significant return on investment in the first year of partnership When we partner with an institution, we truly become team members, assuming its goals as our own. We’re actively engaged with our clients throughout the enrollment and giving cycles, providing consistent support and frequent contact every step of the way.