"Half the money I spend on advertising is wasted; the trouble is I don't know which half." J Wanamaker MIME Analytics (www.mimeanalytics.com) was founded on the belief that marketers in the 21st Century should be able to understand what advertising is effective and what is wasted. And we don't just mean digital! Advertising a product, a service or a brand? Have you been asking yourself: • What sales are you generating from TV compared to radio? • Which channels and stations work best and when? • How do your press and online adverts compare? • Are your promotions driving profit or eroding it? MIME Analytics can answer these and other marketing information challenges so that you can do more of the stuff that works and stop doing the stuff that doesn’t. We analyse your media and response data to identify where your advertising is working – and where it isn’t. The choice is yours – bespoke project-based investigations, or longer-term engagements incorporating our online reporting tools. If you are a data driven marketer looking for insights and tools to support your marketing strategy, advertising creative, or media mix, contact us now. MIME. Marketing Intelligence Made Easy!