THE ALL INDIA TOY MANUFACTURERS' ASSOCIATION (TAITMA) is the apex body of the toy industry representing members from all over the country. Looking into the interest of the toy fraternity since1976, with the prime object of upgrading the toy industry in India, in a systematic and scientific manner and to exploit its export potential to earn valuable foreign exchange for the country. The toy industry in India has tremendous potential to raise its productivity, create employment and for all around development of the economy. The industry also presents vast potential for export of toys, dolls, games and playthings. However, the toy industry has not received adequate attention for its development. The production units of the toy industry (which are mainly in the small scale sector), range from very small units right upto modern factories and these units are spread in all parts of the country, coming under the Ministry of MSME. The Indian toy industry is poised for a rapid growth in the years to come if proper encouragement and assistance is given.