Reciproci is aimed to provide "traditional businesses" a digital omni-channel edge over their "born-digital" rivals. With "Experience Commerce" as its tagline, Reciproci is a SaaS product offering for Retailers of goods, information and money around customer experience. It maps the customer journey, the brand touch-points the customer interacts with, and the environments in which the customer experiences their interactions. Reciproci uses a combination of exponential technologies like Machine Learning, Internet of Things (Beacons) and Mobile computing to match or exceed the customer expectations all through its interactions with the business with the result that the product helps the retailers use customer experience as a differentiator in their business. This translates into more revenues per customer per interaction. Having been validated across the world with successful deployments in Middle East Asia, South East Asia and India, & encouraged by the success, the product aims for an expansion, with its footprints to Europe and USA.