What's-ON is Asia's premier TV Search and Electronic Program Guide metadata company and is part of Gracenote/ Tribune Digital Ventures. Gracenote is the Global leader in Entertainment Metadata Technology including TV EPGs and Music. Gracenote's Global coverage spans more than 50 countries across USA, Europe, Latin America, Middle East, Australia, India and Indonesia. Whats-ON is the Asian arm of Gracenote, TDV with the Asian EPG coverage at this point exceeding 1600 TV channels across 16 countries including India, Jordan, Indonesia, Lanka, Saudi Arabia, Qatar, Egypt, etc with some of the largest Cable, Telecom, Satellite TV, OTT and Consumer Electronics companies as our esteemed customers. Besides the TV Search Index and EPGs, What's-ON also owns TV STREET MAPS or TSM. TSM is a massive index of Cable & DTH Control-rooms - aggregating town-wise, operator-by-operator metadata relating to channel lineups, channel packs, pack prices, a-la-carte channel prices and operator business rules. What's-On's esteemed clients include STAR TV Network, Zee Network, MSM Network, Discovery, Arabsat (Saudi Arabia), Viacom-18, Disney, Etisalat, Airtel, Tata SKY, du (Dubai), One Alliance, RIL JIO, Reliance DTH, Hathway Cable, Sun Direct DTH, DEN, among other leading TV and Media companies. Prior to Whats-ON's acquisition by Tribune in July 2014, the company was VC funded by INTEL, Sequoia Capital and Nexus VP and was founded in 2006-07 by Atul Phadnis.