We are currently facing some of the greatest challenges of our time. These challenges can and will only be solved through true partnership and collaboration between governments, business and non-governmental organisations. The solutions to these challenges will require unique, creative and innovative approaches. New entrepreneurs and leaders from diverse backgrounds will need to emerge, drawing on new knowledge and experience. We cannot leave it to someone else. Businesses must join in the call to action. We know for-purpose businesses are doing well. Businesses with a strong social purpose engage their employees to give their best at work. It helps attract and retain highly motivate and talented staff. People want to buy their products and services. The Good Business Foundation is a for-purpose organisation. Purposeful in leveraging expertise, relationships and resources to further social good. We believe that investing in the future is essential for both business and communities to thrive.