BASE is an industry leading Shopper Marketing Operating System which empowers our clients to centrally create, curate & evaluate every investment in shopper and captured in the cloud with an instant & powerful reporting suite... Budgeting | Laydown | Planning | Insights | Centralisation | BASE provides a simple cloud-based portal for clients to laydown their joint business & marketing plans, seamlessly capturing SKUs, locations & meta-data backed up with Insights-as-a-service for every investment choice to help steer future decision-making. Access to your insights helps your teams understand what is (and is not) working to help re-define plans & amplify activations by visualising where ROI is generated. Added-value benefits strengthen your negotiating position & help you utilise incremental investments to drive sales, via data-sharing and wisdom from your own data lake.