The Institute of Travel & Tourism was set up to raise and maintain professional standards throughout the travel industry and for the benefit of its Members. Membership of ITT is open to everyone involved in travel and tourism – whether employed by a travel agency, airline, tour operator, hotel, tourist office, car hire company or any other travel related business such as PR, law and marketing. The Institute also welcomes travel and tourism educators and their students. ITT provides Members with support and guidance at the same time as encouraging excellence and professionalism. There are also many opportunities for Members to network and exchange views with industry peers and colleagues created through ITT's popular social and business events.